March 2016 |

How companies can use Beacon Technology to grow their business in 2016

Beacons in business

Mobile users = Big spenders Google says in-store smartphone users spend 25-50% more than non-users

What is a Beacon?

Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
Helps mobile devices detect proximity and determine micro-location
The battery life is about 2-5 years based on how it is used

How beacons work

Beacons don’t transmit content; they transmit a series of numbers
The transmitted signal allows another device to identify it and determine the [...]

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