Mobile users = Big spenders Google says in-store smartphone users spend 25-50% more than non-users
What is a Beacon?
Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
Helps mobile devices detect proximity and determine micro-location
The battery life is about 2-5 years based on how it is used
How beacons work
Beacons don’t transmit content; they transmit a series of numbers
The transmitted signal allows another device to identify it and determine the [...]