What do consumers value most?
This is a question most every company seeks to fulfill. Companies work to improve customer experience and value and to spark growth. Companies that work towards these three goals often in return receive customer loyalty. According to Maslow’s (American Psychologist) hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. The five steps human motivations move through. The pyramid in Figure 1 shows Maslow’s Hierarchy of needs, it starts with the more basic needs at the bottom [...]