What do consumers value most?

What do consumers value most

What do consumers value most?

This is a question most every company seeks to fulfill. Companies work to improve customer experience and value and to spark growth. Companies that work towards these three goals often in return receive customer loyalty. According to Maslow’s (American Psychologist) hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. The five steps human motivations move through. The pyramid in Figure 1 shows Maslow’s Hierarchy of needs, it starts with the more basic needs at the bottom [...]

How companies can use Beacon Technology to grow their business in 2016

Beacons in business

Mobile users = Big spenders Google says in-store smartphone users spend 25-50% more than non-users

What is a Beacon?

Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
Helps mobile devices detect proximity and determine micro-location
The battery life is about 2-5 years based on how it is used

How beacons work

Beacons don’t transmit content; they transmit a series of numbers
The transmitted signal allows another device to identify it and determine the [...]

A common question on PCI compliance, “Do i need to be PCI compliant if my portal/app has a payment gateway?”


PCI council has provided compliance validation tool with Self Assessment Questionnaires(SAQs) for all merchants.
These are divided into four parts A,B,C and D. These are different based on type of business.
In the same way service providers who handles or stores credit card processing on behalf of merchants also need to be PCI Compliant.
SAQ A: Addresses requirements applicable to merchants who have outsourced all processing, transmission and storage of cardholder data.
SAQ B: Created to address requirements pertinent to merchants who process cardholder data via imprint machines or stand-alone dial-up terminals only.
SAQ C [...]

What IoT (Internet of Things) Means for Every Business


“Connected” is the new buzz word in the current tech trend. It is not a new word for us, but “Connecting” anything and everything has been the buzz. That is the true “Internet of Things”. When we talk about IoT, we get the pictures of gadgets, protocols and cloud.
We have been hearing and also consuming connected products in our day to day life for the last couple of years. I would like to talk about what this means for business.

What is the value that IoT can create in every business

- Enhance Product Differentiation
- New connected [...]

The Next Paradigm in Software Architecture : Agent-Oriented Architecture(AOA)

Agent Oriented Architecture_AoA

Representational State Transfer (REST) is an architectural style for distributed hypermedia systems such as the World Wide Web, and is perhaps best known for providing a lightweight, uniform Web-style application programming interface (API) to server-based resources. On the one hand, EnterpriseWeb can both consume and expose any type of interface, including tightly coupled APIs, Web Services, as well as RESTful APIs, and the platform has no requirement that customers must build distributed hypermedia systems. It would be easy to conclude, therefore, that while EnterpriseWeb supports REST, it is not truly RESTful. However, would neglect the broader architectural context [...]