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What do consumers value most?

6.10.2016
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What do consumers value most

What do consumers value most?

This is a question most every company seeks to fulfill. Companies work to improve customer experience and value and to spark growth. Companies that work towards these three goals often in return receive customer loyalty. According to Maslow’s (American Psychologist) hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. The five steps human motivations move through. The pyramid in Figure 1 shows Maslow’s Hierarchy of needs, it starts with the more basic needs at the bottom [...]

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How companies can use Beacon Technology to grow their business in 2016

14.03.2016
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Beacons in business

Mobile users = Big spenders Google says in-store smartphone users spend 25-50% more than non-users

What is a Beacon?

Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
Helps mobile devices detect proximity and determine micro-location
The battery life is about 2-5 years based on how it is used

How beacons work

Beacons don’t transmit content; they transmit a series of numbers
The transmitted signal allows another device to identify it and determine the [...]

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What’s in Microsoft SharePoint 2013 and Why Businesses Need SharePoint

31.05.2014
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Microsoft Sharepoint

SharePoint 2013 is defining a new way to work together with a simplified user experience and enhanced social capabilities, which make it easier to share ideas and keep up to date with what your colleagues are working on. The most exciting areas for improvement are SharePoint apps, search and social & collaboration, cloud, web content management, enterprise content management.  It introduces new ways to share, sync, communicate and organize people and content within your organization.

SharePoint Server 2013 has been optimized for the way people work, providing people with a familiar, consistent view of information, collaboration, and process, and [...]

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