A digital business innovates business outcomes through unique customer experiences and new combinations of information, business resources, and technology. Without new experiences, outcomes and combinations, leaders digitize what they do without changing why they should succeed in a digital world.
Digital is an adjective describing how technology makes everything information intensive and connected. Anything can be made digital. But technologies like mobility, analytics, social media, and cloud can do so much more. Having these technologies may make a leader ‘feel’ digital, but too often come to realize a false sense of security and strategic advantage. Actually ‘being’ a digital business requires going beyond substituting technology to transforming the business.
Digital business success requires making strategic choices that recognize the primacy of customers in the business model, realize the difference between what is possible and profitable, and creates new customer value in ways leading to growing company revenues and results. Making these choices form the essence of eBiz’s Digital Business Strategy.