How companies can use Beacon Technology to grow their business in 2016


14 Mar, 2016


Mobile users = Big spenders Google says in-store smartphone users spend 25-50% more than non-users

What is a Beacon?

  • Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
  • Helps mobile devices detect proximity and determine micro-location
  • The battery life is about 2-5 years based on how it is used

How beacons work

  • Beacons don’t transmit content; they transmit a series of numbers
  • The transmitted signal allows another device to identify it and determine the device’s proximity to the beacon
  • Once the BLE awaken the app then the proximity based message is delivered.


61% of brands reported that repeat customers drive more than half their revenue, rather than new ones

Some uses and benefits of Beacons

  • Create interactive campaigns
  • Engage with customers’ in-store
  • Gather heat maps of consumer movement
  • Attract new customers as they walk by your store or business
  • Automatically welcome users as they enter
  • Connect with your customer at vital points of the customer journey
  • Provide relevant product info on demand
  • Navigate venue with interactive map
  • Integrate with your existing mobile app to broadcast URL’s, video, images or audio files
  • Discover the
  • Social sharing of information from the location
  • Increase the Sales
  • Provide Customer Service
  • Monitoring & Tracking
  • Learning
  • Automation of tasks
  • Polling/Surveys
  • Payments
  • Wearables
  • Market Segmentation
  • Gamification
  • Treasure Hunts
  • Wayfinding

30%of shoppers who received a “push-ad” from an in-store beacon used that offer to buy something

Where can beacons be used

  • Retail Stores
  • Malls
  • Restaurants
  • Supermarkets
  • Attractions (Museums, Art Galleries, Zoos, parks, etc)
  • Airports and Transportation Hubs
  • Educational Institutions
  • Car Dealers
  • Conferences/Events
  • Cities/Neighborhoods (Smart Cities)
  • Hospitality
  • Sports Arenas
  • Real Estate
  • Healthcare
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