How companies can use Beacon Technology to grow their business in 2016

14 Mar, 2016

Consulting

Mobile users = Big spenders Google says in-store smartphone users spend 25-50% more than non-users

What is a Beacon?

• Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
• The battery life is about 2-5 years based on how it is used

How beacons work

• Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the device’s proximity to the beacon
• Once the BLE awaken the app then the proximity based message is delivered.

61% of brands reported that repeat customers drive more than half their revenue, rather than new ones

Some uses and benefits of Beacons

• Create interactive campaigns
• Engage with customers’ in-store
• Gather heat maps of consumer movement
• Attract new customers as they walk by your store or business
• Automatically welcome users as they enter
• Connect with your customer at vital points of the customer journey
• Provide relevant product info on demand
• Navigate venue with interactive map
• Integrate with your existing mobile app to broadcast URL’s, video, images or audio files
• Discover the
• Social sharing of information from the location
• Increase the Sales
• Provide Customer Service
• Monitoring & Tracking
• Learning
• Automation of tasks
• Polling/Surveys
• Payments
• Wearables
• Market Segmentation
• Gamification
• Treasure Hunts
• Wayfinding

30%of shoppers who received a “push-ad” from an in-store beacon used that offer to buy something

Where can beacons be used

• Retail Stores
• Malls
• Restaurants
• Supermarkets
• Attractions (Museums, Art Galleries, Zoos, parks, etc)
• Airports and Transportation Hubs
• Educational Institutions
• Car Dealers
• Conferences/Events
• Cities/Neighborhoods (Smart Cities)
• Hospitality
• Sports Arenas
• Real Estate
• Healthcare