Using Beacon Technology to Enhance Visitors Experience in Museums

Bring life to your museum: Take your museum’s physical world experience to a highly engaged digital experience

In many museums the visitor experience is haphazard. Going to a museum or art gallery involves being presented with a booklet, large piece of paper or possibly an audio guide, which are cumbersome to carry all the equipment. Navigating can often involve juggling between different physical objects in order to get the ‘full experience’.

The challenge has always been the ‘location’ bit. GPS – the answer to all location problems – currently lacks the resolution. The notorious QR code, which allows smartphone owners to download an app to scan a barcode to launch contextual content, is as over engineered as it is ugly. Meanwhile the NFC tags that made big waves in retail, have gained little traction outside of this sector.

Beacon technology can help provide rich experience to the visitors. Here are few ways that Museum App with beacons can bring museums to life with location-based, rich media content:

Self-Guided Tours: Instead of visitors searching through a brochure for the right exhibit, museums are using discreetly placed beacons to pinpoint a visitor’s location, giving visitors the ability to give self-guided tours. This not only provides a more personalized experience, it also reduces overall museum resources.

  • Notifications: Push notifications to send alerts or special discounts and offers to visitors who have willingly opted-in to receive notifications. The location-based nature of the beacons will allow the marketing content to be closely tailored to the museum experience itself, making the marketing relevant and personalized.
  • Gamifying Education: Museums are educating visitors with interactive quizzes, treasure hunts, recommend exhibits based on interaction, learning zones, etc. Create Leaderboards on various visitor engagements in the museum.
  • Rich Exhibit experience: Provide rich media experience of an exhibit with videos, audio, photos, etc. This will give visitors enhanced experience of an exhibit. Example if an exhibit is a guitar of a famous artist, you can show clips of some performances, provide some music, etc.
  • Contextual Interpretation:Beacon technology can help put exhibits into context by tailoring information to individual visitors depending on characteristics such as age, interests, or language.
  • Revenue Generator:The museum also uses beacons at certain areas to promote merchandize in the store relevant to the context of the area in the museum, also in their gift shop and café, delivering the menu and any promotions. A beacon at the museum’s exit even prompts visitors give feedback or make a donation.
  • Customer Service: Provide information about the facilities, reach to museum staff through the app, directional information, push promotional information at various locations in the museums
  • Comment, Like & Share your experiences: Ability to like an exhibit or an item and that experience on social platforms that will help with brand and attract new visitors.
  • Analytics: The museum is able to see valuable real-time analytics about visitors like routes visitors take around physical spaces, which exhibits are popular, heat map of the flow. Based on the insights museums can ask for quick feedback. Additionally, the museum can gain insights on visitor behavior and to generate more revenue.
  • Low Cost investment: Museums will often invest heavily in visitor interaction. Beacons provide a way that museums can have a low cost way to provide an enhanced experience, contextual to the user.

 

Visitors are not the only ones benefiting from beacon technology; the museum staff are as well. When beacons are used to enhance a real life experience with relevant information, this adds a factor of personalization and convenience that can boost brand loyalty, get more visitors, and generate more revenue.

 

Are You Ready To Enhance Your Museum Experience?

Contact eBiz Solutions Beacon Expert Today.