Integrated online strategies that play well with your offline efforts.

 

Before our designers start playing with color, and before our developers even think about creating your database, eBiz creates a custom website and search engine marketing strategy that serves as the master plan for your website. Our website strategy provides:

 

Objective — Without an objective a website can look great, but it takes more than aesthetics to impact the bottom line. Once the objective is determined, that objective will be the foundation from which everything else is derived.

 

Target Audience Analysis — eBiz conducts a detailed analysis of your target audience including who they are, what their motivations are, how they search, and what they are looking for online.

 

Content Strategy — we develop a complete content strategy that speaks to your target audience. This strategy will determine the tone of the writing, the calls-to-action, and your keywords. We also provide content management tools so that you can keep content fresh.

 

Information Architecture — An intuitive site architecture is fundamentally important to a successful website. If a user cannot find what they're looking for quickly, they'll look somewhere else. eBiz creates full site architectures with intuitive information flow that gets your users where you want them to go.

 

Design Strategy — Our Design Strategy will dictate the look and feel of your site, how the menus will work, and how information should be organized visually on the page.

 

Wireframes — A wireframe is a basic layout of every page on your website. A wireframe will tell the designer exactly what goes where, and gives you an opportunity to run through the navigation to ensure that it meets your usability standards.