Beacons

iBeacons & Eddystone Beacons – Real time contextual information on smart devicesÂ

ibeacons - estimote

30%of shoppers who received a “push-ad” from an in-store beacon used that offer to buy something

Proximity marketing with Beacon Technology

What is it?

  • “Real-world context for your apps”
  • “Distribution of content associated with a particular location”
  • “An intelligent tap on the shoulder”

The Technology

  • Bluetooth Low Energy (BLE)
  • Operate for years at a time
  • Small size, Low cost (~$3)
  • By 2018 90% of cellphones will be BLE enabled

Google says in-store smartphone users spend 25-50% more than non-users

Some uses and benefits of Beacons

  • Create interactive campaigns
  • Engage with customers’ in-store
  • Gather heat maps of consumer movement
  • Attract new customers as they walk by your store or business
  • Automatically welcome users as they enter
  • Connect with your customer at vital points of the customer journey
  • Provide relevant product info on demand
  • Navigate venue with interactive map
  • Integrate with your existing mobile app to broadcast URL’s, video, images or audio files
  • Social sharing of information from the location
  • Increase Sales
  • Provide Customer Service
  • Monitoring & Tracking
  • Learning and eduational tool
  • Automation of tasks
  • Polling/Surveys
  • Payments
  • Wearables
  • Market Segmentation
  • Gamification
  • Treasure Hunts
  • Wayfinding

Why?

  • Big players on board (Macy’s, Apple, American Eagle Outfitters, MLB, Virgin Atlantic)
  • It works indoors
  • In runs in the background
  • Better than NFC due to long range
  • Adoption by companies are at a fast pace

ob_2416f5_ibeacon-museumVerticals for business solutions

  • Real Estate
  • Retails
  • Attractions
  • Events
  • Ticketing
  • Home Automation
  • Automotive
  • Hospitality
  • Healthcare
  • More…

Implement Beacon Technology And Grow Your Business Today!

Contact eBiz Solutions Beacon Expert Today.