09 Jul, 2019
Have you visited a website a popup appears? It can be sent to you via desktop web and mobile web. The message is usually shown at the top right corner of a desktop screen or on a mobile device that is virtually like an app notification. It could ask you to sign up for their newsletter or sign up to become a member and receive updates on current events happening within the site. This feature would be a web push notification, and they have a few more advantages than other channels of communication and engagement.
Website push notifications are clickable messages that are sent to the subscriber’s browser through the website. It allows the user to receive timely updates, re-engage consumers by being personalized, and it displays relevant content.
Web push notifications are different from app push notifications. Unlike apps which need to be downloaded, web push notifications can be accessed on all devices such as desktops, tablets, and phones with no app needed. In fact, mobile websites may possibly reach more individuals than mobile apps do.
Only about 2% of traffic converts following an initial visit on a site. In order to have a higher conversion rate and reach the 98%, there are a few steps to consider. One is the most important is optimizing web push notifications; they are turning websites into even more powerful tools for marketers. Here are a few reasons to start using web push notification:
After seeing the main points and reasons to choose to start using push notifications, one important factor before beginning is to write a clear, concise body copy.
Depending on the platform, they have different character limits, but most fall between 40-120 characters including the title and copy. The copywriting needs to compose the reason and purpose to guide and persuade the user to click the notification. It needs to show why it is valuable to them and why they should choose to click on it.
By having a clear meaning and message that is straight to the point, it can lead to a higher click rate. People have busy schedules and they do not have the time to think about what the information displayed means. The message needs to show the most important reason up front.
Another important factor to consider is that people never want to miss out on things. If it seems like an opportunity has a limited time frame, it gives a sense of urgency for people to acquire it. According to Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion, it states that people are more motivated by the notion of a possible loss than of a possible gain. People fear missing out on opportunities, and by knowing this, you can use this principle in the works of the notification copy. For example, if a company has a sale for its online store, the copy could be, “Flash Sale Today Only! Everything 60% off! 8 hours left”.
Whether you are looking to increase web traffic, secure more subscribers, or engage with clients on a wider scale, website push notifications are an easy way to obtain all of this. These automated messages have 30x more conversion rates over email, can alert subscribers when a new article is published or have an upcoming event, and it is the most compelling and modern way to get your brand to customers in a fast and efficient way.
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