Through Innovation, Business Can Change Human Behavior

Do you have the right team and plan to impact change?

Unsplashed background img 1

Proximity Marketing

Proximity marketing is location-based, wireless marketing that distributes advertised content associated with a specific place. Notifications are received by individuals in that location who wish to receive them and have the device to do so. “57% of consumers are more likely to engage with location-based advertising than through other means. Proximity marketing takes advantage of something 87% of the world already owns and uses every day, their smartphones”. Big players on board with beacon technology include Macy’s, Apple, Walgreens, Target, American Eagle Outfitters, MLB, Virgin Atlantic, Delta, American Airline and many more. Some of the main reasons include:

  • It works indoors
  • In runs in the background
  • Better than NFC due to long range
  • Adoption by companies are at a fast pace

One of the most versatile means of marketing and actively transmitting to cellular phones is through beacons. Beacons can send notifications to mobile devices in their vicinity, linking everything from website URLs, to coupons and daily specials. “42% of companies already have beacon technology in place with another 39% saying they will implement proximity marketing within the next three years…. By 2018 it is expected that there will be 4.5 million active beacons with 3.5 million of those being used by retailers.” People like to be engaged when they are shopping or exploring. Google says that in-store smartphone users spend 25-50% more than non-users.

eBiz Solutions’ Proximity Marketing module provides retailers with the industry’s most advanced set of tools for creating, managing, measuring and optimizing in-store mobile marketing campaigns. Designed and built from the ground up by marketers, for marketers, the ThinkProxi platform offers a powerful set of capabilities to take advantage of geofences, WiFi, VLC, and Bluetooth beacon signals. Our intuitive interface and leading feature-set make it easy for anyone to deliver compelling and highly targeted mobile experiences to retail store shoppers. 30% of shoppers who received a “push-ad” from an in-store beacon used that offer to buy something. Let eBiz show you how to get your customers engaged on a daily basis, doing everyday things.

The following are some benefits to incorporating beacons into your business:

  • Create interactive campaigns
  • Engage with customers’ in-store
  • Gather heat maps of consumer movement
  • Attract new customers as they walk by your store or business
  • Automatically welcome users as they enter
  • Connect with your customer at vital points of the customer journey
  • Provide relevant product info on demand
  • Navigate venue with interactive map
  • Integrate with your existing mobile app to broadcast URL’s, video, images or audio files
  • Social sharing of information from the location
  • Increase Sales
  • Provide Customer Service
  • Monitoring & Tracking
  • Learning and educational tools
  • Automation of tasks
  • Polling/Surveys
  • Payments
  • Wearables
  • Market Segmentation
  • Gamification
  • Treasure Hunts
  • Wayfinding

Contact us to implement beacon technology and grow your business today!

Testimonials

We have worked with eBiz for eight years now. “They designed our main website, blog site, and developed an online contracting system. Their service is outstanding, along with very impressive creativity, original ideas, and a fabulous design team.
Angela Schelp founder and co-owner of Executive Speakers Bureau
Sridhar Sunkara and the eBiz team have been working with us now for a year. I interviewed two other very qualified firms to but ultimately chose eBiz Solutions to help our clinic with our social media channels, web site, a wifi landing page for our waiting room, and numerous other projects. They hav
Dr. Paul Shea Staff Physician Shea Ear Clinic
We’ve been working with Poornima and Sridhar Sunkara and the whole eBiz Solutions team for a couple of years now, and have been extremely impressed by their approach, creativity, innovation, and level of customer service. They have reshaped the way we look at our digital footprint and engagement wit
Jeremy Park President of cityCURRENT
eBiz really pushed me to think out of the box when creating my vision for the website. With their help, I now have a website that is professional, cutting-edge and easily found on the web by my prospective customers.
KIM HEATHCOTT CEO Clarion Security
Sanjeev and his team at eBiz solutions are great to work with. Very little oversight is needed and they execute on providing quality software. They can put together complex projects and react to feedback and adjustments quickly and professionally. It's nice to know when you give a company a proje
LARS HELGESON FOUNDER GreenRope.com
© 2017 eBiz Solutions. All Rights Reserved.