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Proximity marketing is location-based, wireless marketing that distributes advertised content associated with a specific place. Notifications are received by individuals in that location who wish to receive them and have the device to do so. “57% of consumers are more likely to engage with location-based advertising than through other means. Proximity marketing takes advantage of something 87% of the world already owns and uses every day, their smartphones”. Big players on board with beacon technology include Macy’s, Apple, Walgreens, Target, American Eagle Outfitters, MLB, Virgin Atlantic, Delta, American Airline and many more. Some of the main reasons include:
One of the most versatile means of marketing and actively transmitting to cellular phones is through beacons. Beacons can send notifications to mobile devices in their vicinity, linking everything from website URLs, to coupons and daily specials. “42% of companies already have beacon technology in place with another 39% saying they will implement proximity marketing within the next three years…. By 2018 it is expected that there will be 4.5 million active beacons with 3.5 million of those being used by retailers.” People like to be engaged when they are shopping or exploring. Google says that in-store smartphone users spend 25-50% more than non-users.
eBiz Solutions’ Proximity Marketing module provides retailers with the industry’s most advanced set of tools for creating, managing, measuring and optimizing in-store mobile marketing campaigns. Designed and built from the ground up by marketers, for marketers, the ThinkProxi platform offers a powerful set of capabilities to take advantage of geofences, WiFi, VLC, and Bluetooth beacon signals. Our intuitive interface and leading feature-set make it easy for anyone to deliver compelling and highly targeted mobile experiences to retail store shoppers. 30% of shoppers who received a “push-ad” from an in-store beacon used that offer to buy something. Let eBiz show you how to get your customers engaged on a daily basis, doing everyday things.
The following are some benefits to incorporating beacons into your business:
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