How can you improve your bottomline with a Mobile-First approach?

05 Dec, 2018

Technology

eBiz Solutions

The Facts of a Mobile-First Approach

Regardless of industry, having a mobile app for your business can yield many benefits such as:

• Improved Customer Engagement
• Direct Marketing Channel
• Increased Brand Recognition & Visibility

Contrary to popular thinking, gaming apps are not the only apps that make money. By 2021, non-gaming apps are expected to generate $33.8 billion in revenue.

Although, a mobile app is not the main aspect of the mobile-first strategy. The main factor is responsiveness. How responsive is your mobile site and/or app? Is your app and/or mobile site seamless across all devices? In 2017, 50% of web page views worldwide were via mobile device, and from those mobile web page views came increased conversion rates. The graph below shows the increase of the average conversion rate through mobile versus the traditional desktop channel. If you look closely, desktop conversions decreased by 0.22% from Q2 of 2017 to Q2 of 2018, while smartphone and tablet conversion rates increased by 0.33% and 0.25% respectively.

What types of apps are out there?

Native App:

These are the most common types of mobile apps. These are apps built for specific platforms. Apps built for the IOS platform are written in Objective-C and Swift, while app built for Android are written in Java.

Examples: Instagram, Snapchat, Netflix, Spotify, Uber, Duolingo, Fly Delta, etc.

Web Application:

These apps are not available in the app store. Web applications are supported through a mobile browser (Chrome, Safari, etc). These apps do not have as much functionality as a native app and require internet to properly function. The next level of web applications is the Progressive Web Application (PWA)(linked to new blog). Unlike a traditional Web Application, PWAs load quicker, incorporate a better user experience design, and allow for offline use.

Web Application Examples: Gmail, Google Docs, LinkedIn, Quora, etc.

Progressive Web Application Examples: Twitter Lite, Pinterest, Trivago, etc.

Hybrid Apps:

Hybrid apps are a cross of traditional web apps and native apps. They function like a native app, operate in a web browser, but have access to the device. Many Native apps also have Hybrid App counterparts.

Examples: Amazon, Facebook, Instagram, Evernote, etc.

 Bringing it to Market: Play Store vs. Apple Store

App Store:

To have your app approved, your app must comply to the Apple App Store Guidelines. The main steps required to successfully publish your app include: Complying with the guidelines, updating apps for the latest devices, testing for bugs, and then sending it in for review and approval. On average, 50% of apps are reviewed in 24 hours and over 90% are reviewed in 48 hours. After approval it can take up to 24 hours to appear in the App Store.

Google Play Store:
Apps built for the Google Play Store require these main steps: creating the app, preparing the store listing, uploading graphic assets, uploading APK (file that contains the elements needed for the app to function on the device), proved an appropriate content rating, set up pricing & distribution, and roll out release to publish your app.

Successfully Market a Mobile App

Aside from launching on the app store, it is equally as important to market the app. But before, any of this happens, including building the app, you need to do a proof of concept – simply meaning – is there a market for you app? Not ever app development company does this. A real gem is finding a company that goes beyond just building an app or website. The best development companies are those that help with market research, A/B testing, feedback surveys, and post-launch marketing. With post-launch markerting, some ways to successfully drive traffic to your app is by app store optimization, building a website/landing page, or promoting through social media.

Where do I get started?

Find an experienced mobile app development company. Find a company who have:

• Experienced & Agile Developers: Find a company who can provide a seamless app
• Experience with IOS and Android: Find a company that knows the ins-and-outs of getting your app approved
• Success in strategic planning: Find a company that can analyze your market to help the success of your app

eBiz solutions is the company you are looking for! With over 10 years of experience in mobile app development, eBiz Solutions has a track record in designing high performing mobile strategy solutions. We determine where your business stands on the mobile strategy journey and help you strategically build your business during its mobile transformation period. We have built apps for many industries, from entertainment, logistics, to healthcare. Are you ready to start your mobile journey? Click here!