A lot of small to large enterprises generate enormous amounts of data on daily basis. Some could be structured and some totally unstructured like blogs, customer support chats, social etc. and all companies need insights on them. Technology experts are estimating more than 40 billion Internet of Things (IoT) devices by 2020. This means there is lot more data that is generated every second. Big Data Analytics is the process of examining large and varied data in real time to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information to help organizations make more-informed business decisions. Most big data is generated at an extremely large scale in real time and derives from sensors, websites, social media, devices, video/audio, networks, log files, transactions, and apps.
With new tools and technologies today the big data analytics brings speed and efficiency that will allow business to make faster, better decision-making, and respond in real time.